Saturday, March 21, 2020

Free Essays on Strategic Marketing Of Saturn

While reading an article about Saturn’s marketing strategy I’ve got a feeling that they followed instructions on company’s strategic planning from Chapter Two of our textbook. Because they’ve got it all: corporate strategy, marketing strategy, mission statement, favorable opportunities, and strategic window ant so on. But before I’ll start writing about their good points I would like to mention something I did not like about Saturn. They do not have long-term goals. Just short terms ones (less then 5-10). They kind of adapted to the situation as it went. That’s why the company had problem meeting the increasing demand in 1990s and their customers had to wait for few weeks before they were able to get the car they wanted. And although it is a problem on production and distribution levels it affected their marketing strategy too. In general Saturn had a very strong and efficient strategic marketing planning. Saturn’s managers viewed partnerships as key to success. All company members, suppliers and distributors worked very close together and shared all the risks and rewards. Saturn got all the best: â€Å"the latest technology, manufacturing methods, pacesetting labor relations, and participatory management ideas.† All employees of the new plant got trained on how to perform as a team and save company’s money. Saturn’s philosophy was to make a better quality cars comparing with GM and other competitors. Saturn managed to offer good quality, good prices and good selection of the product. They’ve been very flexible meeting customers demand on new VUE sport-utility vehicle in 2001. Along with production Saturn implemented revolutionary new tactic of distributing and pricing their cars. But what made them the number one is their promotion campaign. The way Saturn approached their customers was very simple, sincere and smart. Their good reputation among buyers brought them an ultimate success in 1990-s. â€Å"A diff... Free Essays on Strategic Marketing Of Saturn Free Essays on Strategic Marketing Of Saturn While reading an article about Saturn’s marketing strategy I’ve got a feeling that they followed instructions on company’s strategic planning from Chapter Two of our textbook. Because they’ve got it all: corporate strategy, marketing strategy, mission statement, favorable opportunities, and strategic window ant so on. But before I’ll start writing about their good points I would like to mention something I did not like about Saturn. They do not have long-term goals. Just short terms ones (less then 5-10). They kind of adapted to the situation as it went. That’s why the company had problem meeting the increasing demand in 1990s and their customers had to wait for few weeks before they were able to get the car they wanted. And although it is a problem on production and distribution levels it affected their marketing strategy too. In general Saturn had a very strong and efficient strategic marketing planning. Saturn’s managers viewed partnerships as key to success. All company members, suppliers and distributors worked very close together and shared all the risks and rewards. Saturn got all the best: â€Å"the latest technology, manufacturing methods, pacesetting labor relations, and participatory management ideas.† All employees of the new plant got trained on how to perform as a team and save company’s money. Saturn’s philosophy was to make a better quality cars comparing with GM and other competitors. Saturn managed to offer good quality, good prices and good selection of the product. They’ve been very flexible meeting customers demand on new VUE sport-utility vehicle in 2001. Along with production Saturn implemented revolutionary new tactic of distributing and pricing their cars. But what made them the number one is their promotion campaign. The way Saturn approached their customers was very simple, sincere and smart. Their good reputation among buyers brought them an ultimate success in 1990-s. â€Å"A diff...

Wednesday, March 4, 2020

Find a job when you’re over 50

Find a job when you’re over 50 Today’s job market is increasingly competitive- even for the brightest and most go-getting candidates in the field. If you’re over 50 and looking for a new gig amongst fields of millennials, the current state of job hunting can feel overwhelming. Whether you’re looking to score a job or change your career, don’t panic if you’re a little past the fresh-out-of-undergrad age. It might take you a bit longer to find a good fit and get hired, but it’s possible. Here are some good strategies for finding a fulfilling job- no matter what your age.Dust yourself off.Figure out new trends in your desired field and make sure you’re up on them. Improve your skills as necessary, and update your resume. Emphasize the skills you’ve honed over years in the working world and the unique bundle of expertise and experience you bring to the table. Answer this question: How is your age an asset rather than a liability?Look good.This sounds shallow, but the better groomed and healthier you look, the more vital you will seem. Stay relatively fit. Get a good haircut. Shell out for a well-tailored outfit. People do judge books by their cover, so present yourself in your most ideal package.Reach out to your network.The benefit of your age and experience is the huge number of people that you have gathered into your circle over the years. Make use of the people you know- don’t be shy. Keep your contacts current and make sure to utilize them rather than applying only through online job search boards. It’s still very much a â€Å"who you know† world out there, and you know more than the average job seeker!Don’t fear the interview.A face-to-face meeting is perhaps your best chance to present yourself as seasoned enough to be reliable, but current enough to be an exciting choice to hire. It’s also a great opportunity to show that you wouldn’t be a culture clash- even at your age. Show that youâ€⠄¢re a team player- and humble enough to take your marching orders from a 22-year-old boss.Know your tech inside and out.Don’t just get tech savvy. Show off your knowledge. Let potential hirers know that you own and wield the right devices and that you have a social media presence and are actually adept at working with the various platforms.Don’t forget to negotiate.Your age, position, and experience are actually an asset- don’t let anyone convince you otherwise. Once you get to the hiring stage and are discussing compensation, remember that you might be due a higher salary point and even a â€Å"compensation package† rather than the entry-level of your bright-eyed peers. Ask for what the position and your experience deserve without apology. You’ve earned this!Stay positive and persist.Above all, keep a good attitude and don’t get discouraged if things don’t come quickly. It might not happen overnight and you might have to look to a f ew explicitly age-friendly companies or employers to land yourself in the right spot, but you will find something that speaks to you. Put in the work to update yourself for a new economy, and you will land at a place that appreciates you for your age- not in spite of it.